So I know I already completed a blog for this assignment earlier, but it felt weird having the same ad that was used in class for an example and after seeing this commercial on Youtube, I just had to do it.
The commercial I chose to use is Coca-Cola's "Hard Times" commercial. It is starring the Simpsons television show characters. I will admit I am a Pepsi fan, but I do love three things about Coke; their commercials, Vanilla Coke, and Cherry Vanilla Coke.
The first technique used is bandwagon: which is where you have to do something to be popular, or in, because everyone else is doing it. Mr. Burns is a billionaire who just lost his entire fortune. As he walks through the park he sees the rest of the Simpsons' characters enjoying their bright sunny day with Coke. This commercial is saying have a Coke and you will make lots of friends and be happy.
The second technique used is black-and-white fallacy: which is where are person is given two possible outcomes, you are either with us or against us. Now Coke is not coming out and flat out saying this in their commercial, but what they are saying is you can either have a Coke and be happy or do not have a Coke and be miserable.
A third technique used is Beautiful people: this is where a product gets a celebrity or beautiful person to endorse their product. In this commercial it is not a real life famous person, but a group of famous cartoon characters who are known and loved by many for over 20 years.
A fourth technique used is Common man: this is where a company tries to convince the everyday person that a product is for them. Now Coke is already a very popular brand, but they still use this commercial to prove that they are every person's drink.
Sunday, February 27, 2011
Tuesday, February 22, 2011
Propaganda in Advertising and Public Relations
Although Wikipedia's "Propaganda Techniques" site is really good, I have found the best Propaganda website to be Propaganda Critic. Just letting people know if they want to look up more about Propaganda.
This is an old ad during WWII which encouraged people to drive with others to work. Basically carpool. This advertisement uses several forms of propaganda. First, Black and White Fallacy, which is where the advertisement says you are either with us or against us. This advertisement is telling people that they are either going to join a carpooling club or else they will join Hitler. The second, Reductio ad Hitlerum, it is when an advertisement tries to get a group of people to disapprove an idea by making those people feel that the ones who support the idea are to be feared or hated. In this ad they are saying the only ones who ride alone follow Hitler, therefore they are Nazis which are feared and hated by the American people. Another propaganda technique used is appeal to fear, where an advertisement tries to scare its audience by using deception. This advertisement is obviously trying to scare the American public into believing that they are American if they car pool and Nazis if they drive alone.
http://www.jonathannewberry.com/blog/blog/tag/propaganda/ - link for advertisement
Sunday, February 13, 2011
Internet
I am doing this blog early because I will be down in Los Angeles next week and I will not have the opportunity to do any homework during that time.
I have used the internet for shopping and gaming, but I have never used it for dating. To be honest I do not know anyone who has used an online dating service, at least as far as I know. I have shopped on various sites such as: ebay.com, amazon.com, lids.com, bestbuy.com, and various other shopping websites. As far as internet gaming I have never been an extreme internet gamer; I have only played basic games online such as: Chess, Pacman, and Snake, most of my video game time is spent playing on the Playstation 3 and not using the online interface.
I can think of a good example of a friend or family member who has an addiction to gaming, shopping, or dating sites on the computer. One of my cousins up in Oakland has been a big time online gamer for as long as I can remember. He has played many different online games, but he is addicted to WoW, or simply World of Warcraft. To be honest I don't see the point in it, but he cant put it down. Even his parents say that he gets up at 6am to start playing before school and first thing he does when he gets home is turn on his computer to start playing. Over the years I have noticed that he has developed quite a temper since playing and he is one of the most unsocial people you will ever meet, that is why I don't like being around him. However over the years I have noticed that he has become a little bit more social as he has stopped playing WoW as much because his school schedule and amount of work don't allow him to play as much these days.
I have used the internet for shopping and gaming, but I have never used it for dating. To be honest I do not know anyone who has used an online dating service, at least as far as I know. I have shopped on various sites such as: ebay.com, amazon.com, lids.com, bestbuy.com, and various other shopping websites. As far as internet gaming I have never been an extreme internet gamer; I have only played basic games online such as: Chess, Pacman, and Snake, most of my video game time is spent playing on the Playstation 3 and not using the online interface.
I can think of a good example of a friend or family member who has an addiction to gaming, shopping, or dating sites on the computer. One of my cousins up in Oakland has been a big time online gamer for as long as I can remember. He has played many different online games, but he is addicted to WoW, or simply World of Warcraft. To be honest I don't see the point in it, but he cant put it down. Even his parents say that he gets up at 6am to start playing before school and first thing he does when he gets home is turn on his computer to start playing. Over the years I have noticed that he has developed quite a temper since playing and he is one of the most unsocial people you will ever meet, that is why I don't like being around him. However over the years I have noticed that he has become a little bit more social as he has stopped playing WoW as much because his school schedule and amount of work don't allow him to play as much these days.
Television
Length: 5:22
Description: Hollywood stereotyping Native Americans as blood thirsty savages. It says how not only were Native Americans depicted negatively, but the white cowboys were depicted as being very positive figures compared to reality.
Chapter: 6
Quiz Question: Why were Native Americans depicted in such a negative way in Hollywood films?
Answer: Hollywood films were aimed at Euro-American audiences.
Saturday, February 5, 2011
Movies or Recordings: Movies Obviously
Lets see know I have to think about what movies I saw in 2010: "Alice in Wonderland", "Twilight: Eclipse", and "Toy Story 3".
My favorite movie of 2010: "Toy Story 3". I went and saw "Toy Story 3" on my birthday, June 22nd, just 5 days after the movie was released in theaters. I went out and bought the movie as soon as it was released in its Blue Ray, DVD, and Digital Copy combo pack.What makes "Toy Story 3" so good is that it makes me feel like a kid again whenever I watch it. And the fact that it is arguably better than the first two films. First of all its animation is much improved over the last two films with the advancement of technology. Another reason it was really good was the story, I think it was a really good ending to a trilogy, or perhaps a good beginning to another film? Many people complain how Disney's Pixar waited too long to make the third film, well I beg to differ. It was really good timing because it allowed Pixar to make many award winning animation films between the first movie and the third and it brought in an older audience that grew up watching the first "Toy Story" film.
I have many favorite movies: "The Dark Knight", "Toy Story Trilogy", "Gangs of New York", "Boys N The Hood", "A Bug's Life", "The Godfather Trilogy", "Chinatown", and "Bonnie and Clyde".
My favorite movie, or movies. Is the "Lord of the Rings Trilogy" ("Fellowship of the Ring", "Two Towers", and "Return of the King"). To be honest I can not select one of the movies to choose which one is my favorite because I consider them to be all one movie as they were intended to be. J.R.R. Tolkien wrote the books as if they were one book just split into three smaller books because of the length, and that is how the movies were intended to be. Why do I like the trilogy? Well these are among of a few of the films that sparked my interest into the film industry. I enjoy the actors chosen to portray the characters, the musical score, the special effects, and the changes it made from the books. This coming from someone who read all the books.
My favorite movie of 2010: "Toy Story 3". I went and saw "Toy Story 3" on my birthday, June 22nd, just 5 days after the movie was released in theaters. I went out and bought the movie as soon as it was released in its Blue Ray, DVD, and Digital Copy combo pack.What makes "Toy Story 3" so good is that it makes me feel like a kid again whenever I watch it. And the fact that it is arguably better than the first two films. First of all its animation is much improved over the last two films with the advancement of technology. Another reason it was really good was the story, I think it was a really good ending to a trilogy, or perhaps a good beginning to another film? Many people complain how Disney's Pixar waited too long to make the third film, well I beg to differ. It was really good timing because it allowed Pixar to make many award winning animation films between the first movie and the third and it brought in an older audience that grew up watching the first "Toy Story" film.
I have many favorite movies: "The Dark Knight", "Toy Story Trilogy", "Gangs of New York", "Boys N The Hood", "A Bug's Life", "The Godfather Trilogy", "Chinatown", and "Bonnie and Clyde".
My favorite movie, or movies. Is the "Lord of the Rings Trilogy" ("Fellowship of the Ring", "Two Towers", and "Return of the King"). To be honest I can not select one of the movies to choose which one is my favorite because I consider them to be all one movie as they were intended to be. J.R.R. Tolkien wrote the books as if they were one book just split into three smaller books because of the length, and that is how the movies were intended to be. Why do I like the trilogy? Well these are among of a few of the films that sparked my interest into the film industry. I enjoy the actors chosen to portray the characters, the musical score, the special effects, and the changes it made from the books. This coming from someone who read all the books.
Saturday, January 29, 2011
Magazine Proposal
Name of Magazine: Hooray For Hollywood, named after the song with the same name.
Concept - "Hooray For Hollywood" is a magazine that discusses past, present, and future movies in Hollywood. "Hooray For Hollywood" will be a monthly magazine with several double-issues during award shows. "Hooray For Hollywood" will contain information and facts about past and present movies. It will also have movie reviews about newly released movies. It will contain interviews with various actors and actresses, producers, directors, and composers. The magazine will also contain information about future movies in Hollywood, and production updates for these movies. "Hooray For Hollywood" will feature a small multi-page section dedicated to international movie reviews, foreign films.
With a subscription to "Hooray For Hollywood", the readers will receive a free online version where they can view all of the magazine's content, video interviews with the stars, crossword puzzles and other games, movie trailers, and behind the scenes videos. The online version is accessible to non-magazine subscribers for a monthly or annual fee. The online version has formats for the iPad, iPhone, Android phones and tablets, Sony E-Reader, Amazon Kindle, and Barnes and Noble Nook; however the Sony, Kindle, and Nook E-Readers only have ability to read the magazine.
Readers - This magazine will have a wide range of readers. The readers' age groups will be from 18 to 50. This magazine will include some uncensored comments from interviews that may not be appropriate for children under 18, also some of the accessible online video trailers may be too graphic for little children to access. This will not be a magazine which displays articles about sex, not gender, or any form of pornography. The age group is so large because this will be a magazine targeted at adults who enjoy movies and the film industry, it will have a lot of content, but also tons of pictures to attract young adults. Gender will be both male and female. This will be a multi-cultural magazine, so no one ethnicity will be targeted in this magazine. The income level for the average reader will include families in the middle to upper-middle class. This is not a magazine directed at upper class or the super wealthy, nor will this magazine be targeted at poor families. Nothing against poor families, our magazine is looking for people who are willing to go to the theaters regularly. The interests of the readers will obviously include film and the movies. This will not be a magazine with articles featuring actors and actresses drug addictions or prison time, and other similar stories.
Competition - I have not found too many magazine's that are similar to "Hooray For Hollywood". Most people are familiar with the weekly magazine, OK! Magazine and the bi-weekly magazine, Star. These are all gossip magazines which target women. As mentioned before "Hooray For Hollywood" will not feature any gossip in the articles, it will be an informative and factual publication. Then you look at magazine's such as, The Hollywood Scriptwriter, The Hollywood Reporter, American Cinematographer, BoxOffice Magazine, Cinema Journal, MovieMaker Magazine, and Filmmaker Magazine which are more business magazines targeting people who already work in the film industry as well as college professors and film majors. Although "Hooray For Hollywood" will have tons of stories, it will not be oriented to people who are in the film industry. After searching the internet and trying to find a magazine that is similar to what "Hooray For Hollywood" is trying to do, Entertainment Weekly seems to be the closest, however it is still vary different because Entertainment Weekly discusses the entertainment industry as a whole rather than focusing on the film industry. So from my research there is no magazine that targets a more general audience and focuses only on film.
Five Advertisers - movie theaters such as Cinemark Theaters and AMC theaters. Because our magazine is targeting people who will go to the theaters to watch new movies. The Academy of Art University, since the readers of this magazine will have an interest in film, they might consider studying film making and becoming a film maker for a career. Universal Studios and Disney Theme Parks, because the parks are oriented with the two film companies, people would most likely be interested in attending either of these parks to go for fun and take their families, if they have any. The film studios: Universal Studios, 20th Century Fox, Warner Brothers, and the Disney film companies: Walt Disney Pictures, Touchstone, Hollywood Pictures, Marvel Studios, Pixar Animation Studios. The various studios would primarily be advertising new and future movie advertisements. Walt Disney Pictures would probably do very little advertising because most of their films are children oriented, however they do have a select few movies that are viewed by adults, like Pirates of the Caribbean, that is why most of their advertisements will be from their other studios.
Five Articles included in the premier issue - The first article will be about the history of Hollywood. The second article included in the premier issue is going to be about the upcoming Academy Awards and the announcement of the award nominees. The third article included is going to be about the new Pirates of the Caribbean movie, Pirates of the Caribbean: On Stranger Tides. The fourth article featured will be about the differences between the new and old True Grit movies. The fifth article will be about Peter Jackson's The Hobbit, and its long journey from planned to several step backs and now beginning filming. The International section's article will be talking about the importance of international film, the article will interview director Quentin Tarantino and how international films inspired his work.
Cover of Premier Issue - The cover picture for the premier issue will feature one of the most iconic images in the film industry, Graumen's Chinese Theater in Hollywood. The three main colors chosen were red for the red carpet, gold to symbol being rich not necessarily wealth, and black because it goes well with the others. The cover will always have the titles of the main articles in the magazine, however it will not have all of the main titles.
Each issue will feature the red, gold, and black colors. The picture will always be different, ranging from filming locations, actors, directors, and movie posters.
Concept - "Hooray For Hollywood" is a magazine that discusses past, present, and future movies in Hollywood. "Hooray For Hollywood" will be a monthly magazine with several double-issues during award shows. "Hooray For Hollywood" will contain information and facts about past and present movies. It will also have movie reviews about newly released movies. It will contain interviews with various actors and actresses, producers, directors, and composers. The magazine will also contain information about future movies in Hollywood, and production updates for these movies. "Hooray For Hollywood" will feature a small multi-page section dedicated to international movie reviews, foreign films.
With a subscription to "Hooray For Hollywood", the readers will receive a free online version where they can view all of the magazine's content, video interviews with the stars, crossword puzzles and other games, movie trailers, and behind the scenes videos. The online version is accessible to non-magazine subscribers for a monthly or annual fee. The online version has formats for the iPad, iPhone, Android phones and tablets, Sony E-Reader, Amazon Kindle, and Barnes and Noble Nook; however the Sony, Kindle, and Nook E-Readers only have ability to read the magazine.
Readers - This magazine will have a wide range of readers. The readers' age groups will be from 18 to 50. This magazine will include some uncensored comments from interviews that may not be appropriate for children under 18, also some of the accessible online video trailers may be too graphic for little children to access. This will not be a magazine which displays articles about sex, not gender, or any form of pornography. The age group is so large because this will be a magazine targeted at adults who enjoy movies and the film industry, it will have a lot of content, but also tons of pictures to attract young adults. Gender will be both male and female. This will be a multi-cultural magazine, so no one ethnicity will be targeted in this magazine. The income level for the average reader will include families in the middle to upper-middle class. This is not a magazine directed at upper class or the super wealthy, nor will this magazine be targeted at poor families. Nothing against poor families, our magazine is looking for people who are willing to go to the theaters regularly. The interests of the readers will obviously include film and the movies. This will not be a magazine with articles featuring actors and actresses drug addictions or prison time, and other similar stories.
Competition - I have not found too many magazine's that are similar to "Hooray For Hollywood". Most people are familiar with the weekly magazine, OK! Magazine and the bi-weekly magazine, Star. These are all gossip magazines which target women. As mentioned before "Hooray For Hollywood" will not feature any gossip in the articles, it will be an informative and factual publication. Then you look at magazine's such as, The Hollywood Scriptwriter, The Hollywood Reporter, American Cinematographer, BoxOffice Magazine, Cinema Journal, MovieMaker Magazine, and Filmmaker Magazine which are more business magazines targeting people who already work in the film industry as well as college professors and film majors. Although "Hooray For Hollywood" will have tons of stories, it will not be oriented to people who are in the film industry. After searching the internet and trying to find a magazine that is similar to what "Hooray For Hollywood" is trying to do, Entertainment Weekly seems to be the closest, however it is still vary different because Entertainment Weekly discusses the entertainment industry as a whole rather than focusing on the film industry. So from my research there is no magazine that targets a more general audience and focuses only on film.
Five Advertisers - movie theaters such as Cinemark Theaters and AMC theaters. Because our magazine is targeting people who will go to the theaters to watch new movies. The Academy of Art University, since the readers of this magazine will have an interest in film, they might consider studying film making and becoming a film maker for a career. Universal Studios and Disney Theme Parks, because the parks are oriented with the two film companies, people would most likely be interested in attending either of these parks to go for fun and take their families, if they have any. The film studios: Universal Studios, 20th Century Fox, Warner Brothers, and the Disney film companies: Walt Disney Pictures, Touchstone, Hollywood Pictures, Marvel Studios, Pixar Animation Studios. The various studios would primarily be advertising new and future movie advertisements. Walt Disney Pictures would probably do very little advertising because most of their films are children oriented, however they do have a select few movies that are viewed by adults, like Pirates of the Caribbean, that is why most of their advertisements will be from their other studios.
Five Articles included in the premier issue - The first article will be about the history of Hollywood. The second article included in the premier issue is going to be about the upcoming Academy Awards and the announcement of the award nominees. The third article included is going to be about the new Pirates of the Caribbean movie, Pirates of the Caribbean: On Stranger Tides. The fourth article featured will be about the differences between the new and old True Grit movies. The fifth article will be about Peter Jackson's The Hobbit, and its long journey from planned to several step backs and now beginning filming. The International section's article will be talking about the importance of international film, the article will interview director Quentin Tarantino and how international films inspired his work.
Cover of Premier Issue - The cover picture for the premier issue will feature one of the most iconic images in the film industry, Graumen's Chinese Theater in Hollywood. The three main colors chosen were red for the red carpet, gold to symbol being rich not necessarily wealth, and black because it goes well with the others. The cover will always have the titles of the main articles in the magazine, however it will not have all of the main titles.
Each issue will feature the red, gold, and black colors. The picture will always be different, ranging from filming locations, actors, directors, and movie posters.
Saturday, January 22, 2011
Books
I will admit I am not a huge book reader. Every once in a while I will read a book that is not required in a class.
There have been a few books I have read that have impacted my life.
One of the books I read that influenced me was, "The Pixar Treasures", the book is done in a scrap book design with historical descriptions about Pixar Animation Studios and its founding animators. It shows pictures from all of Pixar's films. This book is inspirational to me because it was not until reading and looking at this book that I realized I wanted to go into the film industry and study animation in college.
The second book I read that influenced me was, Paul Giannetti's "Understanding Movies, 11th Edition". The book was actually my Introduction to Film class text book. This book talks about the many different aspects of a film and understanding those aspects better. This book is inspirational to me because it has given me an even larger appreciation for film, and now after reading the book I have become interested in Directing as well as animation.
The next book that has been influential to me is Coach John Wooden and Jay Carty's "Coach Wooden's Pyramid of Success". The book is about Coach Wooden's Pyramid which helped build his basketball dynasty and prepare his players for life without basketball. This book is inspirational to me because besides wanting to study film, I am also interested in becoming a basketball coach, I am a high school varsity basketball coach now, Coach Wooden's book has taught me the many ways to be successful in life and make the most of what you have. I think this book will also help me as a coach understand my players and better bond with them.
There have been a few books I have read that have impacted my life.
One of the books I read that influenced me was, "The Pixar Treasures", the book is done in a scrap book design with historical descriptions about Pixar Animation Studios and its founding animators. It shows pictures from all of Pixar's films. This book is inspirational to me because it was not until reading and looking at this book that I realized I wanted to go into the film industry and study animation in college.
The second book I read that influenced me was, Paul Giannetti's "Understanding Movies, 11th Edition". The book was actually my Introduction to Film class text book. This book talks about the many different aspects of a film and understanding those aspects better. This book is inspirational to me because it has given me an even larger appreciation for film, and now after reading the book I have become interested in Directing as well as animation.
The next book that has been influential to me is Coach John Wooden and Jay Carty's "Coach Wooden's Pyramid of Success". The book is about Coach Wooden's Pyramid which helped build his basketball dynasty and prepare his players for life without basketball. This book is inspirational to me because besides wanting to study film, I am also interested in becoming a basketball coach, I am a high school varsity basketball coach now, Coach Wooden's book has taught me the many ways to be successful in life and make the most of what you have. I think this book will also help me as a coach understand my players and better bond with them.
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