So I know I already completed a blog for this assignment earlier, but it felt weird having the same ad that was used in class for an example and after seeing this commercial on Youtube, I just had to do it.
The commercial I chose to use is Coca-Cola's "Hard Times" commercial. It is starring the Simpsons television show characters. I will admit I am a Pepsi fan, but I do love three things about Coke; their commercials, Vanilla Coke, and Cherry Vanilla Coke.
The first technique used is bandwagon: which is where you have to do something to be popular, or in, because everyone else is doing it. Mr. Burns is a billionaire who just lost his entire fortune. As he walks through the park he sees the rest of the Simpsons' characters enjoying their bright sunny day with Coke. This commercial is saying have a Coke and you will make lots of friends and be happy.
The second technique used is black-and-white fallacy: which is where are person is given two possible outcomes, you are either with us or against us. Now Coke is not coming out and flat out saying this in their commercial, but what they are saying is you can either have a Coke and be happy or do not have a Coke and be miserable.
A third technique used is Beautiful people: this is where a product gets a celebrity or beautiful person to endorse their product. In this commercial it is not a real life famous person, but a group of famous cartoon characters who are known and loved by many for over 20 years.
A fourth technique used is Common man: this is where a company tries to convince the everyday person that a product is for them. Now Coke is already a very popular brand, but they still use this commercial to prove that they are every person's drink.
Great example of many techniques. Thanks for the extra post.
ReplyDelete